IBPS SO Marketing Officer

IBPS SO Marketing Officer 2023 Overview

IBPS SO Marketing Officer Study Material

The [13th] Common Recruitment Advertisement of IBPS SO (Specialist Officer ) for the post of Marketing Officer 2023  has been released by IBPS. The online application form will be open on the 1st of August 2023 and will be closed on the 23rd of August 2023. 

The Prelims part of the IBPS SO 2023 exam will happen on December 30 and 31, 2023. The big IBPS SO Marketing Officer Mains exam is planned for January 28, 2024. Don’t miss out on this opportunity!

The total no of vacancies published for the year 2023 is 700 (Inclusive of Different Categories) by various nationalized banks. However many nationalised banks have not reported their vacancy till now. There might be chances of an increasing number of vacancies for Marketing Officers.

IBPS SO Marketing Officer Study Material

IBPS SO Marketing Officer Exam Pattern

It’s really important to know the IBPS SO exam pattern well if you want to do better in the exam. In recent times, they started giving specific time limits for each part of the IBPS SO exam. This means you have a set amount of time for each section, and you need to manage your time well to answer all the questions in that time. If you get to know the exam pattern and practice using old question papers and practice tests, it can really help you do better in the IBPS SO exam. The IBPS Marketing Officer exam pattern has three stages, which are listed below.

  • Prelims
  • Mains
  • Interview

If you answer a question wrong in the exam, you will lose 0.25 marks. But if you don’t even try to answer a question, you won’t get any marks taken away or given.

IBPS SO Marketing Officer Prelims Exam Pattern

The IBPS SO Marketing Officer Prelims exam has three parts: Reasoning, English Language, and Quantitative Aptitude. To move to the next round, you have to do well in each section and overall. You can find more details about the IBPS SO exam pattern for the Marketing position in 2023 below.

Sl No Name of Test Medium of Exam No of Questions Maximum Marks Duration of Exam
1
English Language
English
50
25
40 Minutes
2
Reasoning
English & Hindi
50
50
40 Minutes
3
Quantitative Aptitude
English & Hindi
50
50
40 Minutes
4
Total
150
125
2 Hours

IBPS SO Marketing Officer Mains Exam Pattern

If you do well in the Prelims, you’ll move on to the IBPS SO Marketing Officer Mains exam. In the Mains exam for 2023, there’s only one part: Professional Knowledge. This is where they test how well you know your subject. You can find more information about the IBPS SO 2023 Mains exam pattern for the Marketing Officer position in the table below.

Name of the Test No of Questions Maximum Marks Medium of Exam Duration
Professional Knowledge
60
60
English & Hindi
45 Minutes

IBPS SO Marketing Officer Interview

If you pass the IBPS SO Marketing Officer Mains exam, you’ll be chosen for an Interview. Your online exam and the interview are important, with the online exam counting for 80% and the interview for 20% of the total evaluation. They’ll combine your scores from the IBPS SO Marketing Mains exam and the Interview to make a final ranking. The Interview can get you up to 100 marks. To pass, general category candidates need at least 40%, while reserved categories need 35%.

IBPS SO Marketing Officer Updated Syllabus

Before you start getting ready for the IBPS SO Marketing Officer exam in 2023, it’s really important to check out the detailed syllabus for the Marketing Officer exam. The questions will mostly come from English Language, Quantitative Aptitude, Reasoning, and your specific field, which is Marketing. This way, you’ll know what to study and concentrate on. You can find the expected syllabus for IBPS SO Marketing Officer 2023 below.

IBPS SO Marketing Prelims Exam Syllabus

The preliminary examination syllabus has been broadly classified into 3 categories namely

  1. Quantitative Aptitude
  2. English Language
  3. Reasoning

The detailed syllabus of these 3 sections is given below in the table

SectionTopics
Quantitative Aptitude
  1. ⏰ Time and Work 📏 Mensuration 📊 Average 📊 Average 🧪 Mixture and Allegations 🔢 Permutation and Combination 🎲 Probability 📈 Data Interpretation 📈 Ratio & Proportion ➗ Simplification 📊 Percentages 🔮 Set Theory 🧮 Approximation 🔣 Surds & Indices 💯 Percentage 💹 Profit & Loss 📈 Simple & Compound interest 🤝 Partnership 👵 Ages 🔲 Quadratic Equations 🔢 Number Series
English Language

📚 Grammar 📖 Vocabulary 📃 Reading Comprehension 🔍 Passage Making ❌ Error Spotting 🧩 Jumble Words 🔲 Sentence Framing ✏️ Fill in the Blanks

Reasoning
  1. 🧩 Puzzles
  2. 🪑 Seating Arrangement – Circular, Square and Linear
  3. 📊 Data Sufficiency
  4. 🗺️ Directions and Distance
  5. 🔠 Coding Decoding
  6. 👪 Blood Relations
  7. ⚖️ Inequality
  8. 🧠 Syllogism
  9. 💻 Machine Input Output
  10. 🗣️ Verbal Reasoning
  11. 🏁 Ordering and Ranking
  12. 📜 Arrangement and Pattern
  13. 🗓️ Scheduling
  14. 🌐 Distance and Direction
  15. 🏆 Ranking

IBPS SO Marketing Mains Exam Syllabus

The mains examination of the IBPS SO Marketing Officer particularly held the Professional Knowledge. This section will include the content from 

  1. Marketing Management
  2. Rural Management
  3. Brands and Their Products
  4. A few topics from HRM
  5. Fundamental of economics linked with  Marketing
  6. Marketing Awareness 

For a thorough syllabus of the Mains Examination click on the link ” IBPS SO Marketing Syllabus “

IBPS SO Exam Dates

The IBPS SO Official Notification 2023 came out on July 31, 2023. This notification for IBPS SO recruitment 2023, especially for Marketing Officer Scale 1, has all the important dates. These dates include when you can start and finish applying, when to pay the fees, the exam day, when results will be out, and more. The IBPS SO 2023 Prelims exam is scheduled for December 30 and 31, 2023. The main exam for IBPS SO Marketing Officer 2023 will be held on January 28, 2024. You can find all the details about the IBPS Marketing Officer exam pattern in the table below.

Online registration including Edit/Modification of Application August 01, 2023 to August 21, 2023
Payment of Application Fees/ Intimation Charges (Online) August 01, 2023 to August 21, 2023
Download of call letters for Online examination – Preliminary December 2023
Online Examination – Preliminary December 30 and December 31, 2023
Result of Online exam – Preliminary January 2024
Download of Call letter for Online exam – Main January 2024
Online Examination – Main January 28, 2024
Declaration of Result – Main February 2024
Download of call letters for interview February/ March 2024
Conduct of interview February/March 2024
Provisional Allotment April 2024
 

IBPS SO Marketing Officer Salary

The updated IBPS SO Marketing Officer salary 2023 job profile, pay scale,career growth,allowance & benefits  has been decided on the basis of the 11th Bipartite Agreement in November 2020. The basic pay has been revised to Rs. 36,000 and the revised IBPS PO Salary has been made effective from November 2017. Read further to know about the revised IBPS PO Salary Structure, Job Profile, Career Growth, Allowances, and Promotion Policy of an IBPS PO.

IBPS SO Marketing Officer Salary Monthly

The Gross monthly salary of a newly joined IBPS SO Marketing officer tends to be lie between 53,000 INR to 60,000 INR which varies because of job posting location.

The allowance provided as marketing officer seems to be different in metropolitan if compare the same with non metropolitan city so salary per month differ.

IBPS SO Marketing Officer Salary in Hand

Talking about in hand salary like the minimum level that a marketing officer will get would be 48000 INR to 50,000 INR per month.

But the allowances such as learning allowance , location allowance etc are the likely reason which makes the difference in ” In Hand Salary “.

IBPS SO Marketing Officer Salary Breakup

The detail salary breakup of a marketing officer in bank are given below in a tabular format ( From the candidate of Canara Bank who Cleared the IBPS SO Marketing Officer Mains Cut Off and Interview in 2022 through Learners Jungle Study Material )

Earning Amount Deduction Amount
Basic
36000
Professional Tax
135
Dearnace Allowance
8593
CBOA
125
Location Allowance
700
PF
175
Learning Allowance
743.22
Contributory Pension
4432.59
Special Allowance
7313.28
NA
NA
Gross Earning
53349.50
Gross Deduction
4867.49
Net Income
48482

IBPS SO Marketing Officer Salary With Allowance

In nut shell the allowance so governed by specialist officer in marketing trade are 

  • Dearnace Allowance
  • Special Allowance
  • Learning Allowance
  • Location Allowance

But apart from these many other yearly allowances are also applicable to marketing officer in banks such as

  • Newspaper Allowance
  • Medical Allowance
  • Petrol Allowance
  • LTA Allowance

Pay Scale of Marketing Officer

Pay scales of IBPS SO Marketing officer depend on factor like a officer whether belongs to which scale.

If a marketing officer belongs to scale 1 grade then its pay scale will be different as compare to the pay scale of scale 2 and scale 3 marketing officers in bank.

However detail pay scale are mention in table for reference

Grade Scale
Scale 1
23700-980/7-30560-1145/2-32850-1310/7-42020
Scale 2
31705-1145/1-32850-1310/10-45950
Scale 3
42020-1310/5-48570-1460/2-51490

IBPS SO Benefits apart from Salary

Apart from salary, there are many other benefits reserved for the specialist officer. A few of them are Lease Rent Allowances, Conveyance Allowance, Newspaper Allowance, Furniture Allowance etc.

Lease Rent Allowance

Each of the specialist officers will be entitled for a Housing Accommodation Allowance depending on the city you are posted. 

If you are posted in a metro city you will be awarded 25000 – 30000 INR per month.

At the same time, you will be entitled to get 15000-20000 INR Per month in case if you are posted at Urban Cities.

However, 10,000-15000 INR per month will be provided to specialist officers in case you get posted in Semi Urban Cities.

In addition to this kindly note these emoluments will be provided only if you don’t avail of HRA and are subject to the provided lease rent agreement made between you and your house owner to the HR Department.

Conveyance Allowance

At the end of each month, you will be provided 6000-7000 INR Per month as conveyance allowance by your respective banks to you.

The variation in amount depends on two factor

  1. Current rate of petrol per liter
  2. If traveling more than 8 km per day for business purposes.

It should be noted that if you will be recruited as Marketing Officer then 55 Litres of maximum petrol can be granted else a letter signed and sealed by your department head mentioning the reason for petrol expense beyond 55 liters.

Newspaper Allowance

Being a Specialist Officer, banks will provide you with 450- 500 INR Per Month for the purchase of Newspapers.

These newspapers must be diversified between Business Newspaper and General Newspaper.

Furniture Allowance

At the end of every 5 years, all the specialist officers are eligible for Furniture allowance. These allowances vary from bank to bank but at most 1.5 lakh will be provided to purchase furniture items such as Sofa Sets, beds etc .

However, electronic items such as laptops, Tv, etc are also included in furniture allowances. 

To avail of this allowance you will have to provide 3 quotations from different players of such products and a minimum of these quotations will be considered for allowance.

Medical Allowance

At the start of each year, the specialist officers are eligible for Medical Allowance to keep your body check up on a regular basis.

You will be granted 10000 INR Per Year on self-declaration basis.

Entertainment Allowance

To keep your work free from stress and monotomous banks used to provide entertainment allowance on a yearly basis to each of the specialist officers.  

This allowance will be given on a self-declaration basis and consist of 9500-10000 INR Per year.

IBPS SO Cut Off 2023

The Cut Off released by the IBPS for Marketing Officer has been broadly categorized into three different sections namely:

  1. IBPS Marketing Officer Prelims Cut Off
  2. IBPS Marketing Officer Mains Cut Off
  3. IBPS Marketing Officer Interview Cut Off

The Cut Off for the prelims examination has been decided by the recruiting body on the basis of Marks obtained by the candidate in the prelims examinations.The maximum marks for all these examinations are given below:

  1. The Maximum Mark for the prelims examination is 125.
  2. The Maximum Mark for the Mains examination is 60.
  3. The Maximum Mark for the Interview examination is 100.

Note: It should be noted that the interview examination marks have been divided into a combination of marks obtained in the mains with an interview in the ratio of 80:20. The 80% weightage will be given to Mains Examination marks and the remaining 20% weightage will be given to interview marks. However, overall marks for the interview have been awarded to only 60. marks.

 

 

 

IBPS SO Marketing Officer Prelims Cut Off 2023

For the year 2023 the prelims exam was conducted on December 2022 whose result was published by IBPS in January 2023. The Cut off-table category-wise has given below:

Name of the Post ST SC OBC EWS UR
Marketing Officer
38.63
38.63
38.63
33.13
38.63

IBPS SO Marketing Officer Prelims Cut Off 2022

For the year 2022 the prelims exam was conducted on December 2021 whose result was published by IBPS in January 2022. The Cut off-table category-wise has given below:

Name of the Post ST SC OBC EWS UR
Marketing Officer
24
23.63
24
24
24

IBPS SO Marketing Officer Prelims Cut Off 2021

For the year 2021, the prelims exam was conducted on December 2020 whose result was published by IBPS in January 2021. The Cut off-table category-wise is given below:

Name of the Post ST SC OBC EWS UR
Marketing Officer
53
44.88
53.75
53.75
53.75

IBPS SO Marketing Officer Prelims Cut Off 2020

For the year 2020, the prelims exam was conducted on December 2019 whose result was published by IBPS in January 2020. The Cut off-table category-wise is given below:

Name of the Post ST SC OBC EWS UR
Marketing Officer
18
18
18
29
29

IBPS SO Marketing Officer Mains Cut Off 2023

For the year 2023, the Mains exam was conducted on January 2023 whose result was published by IBPS in February 2023. The Cut off-table category-wise is given below:

Name of the Post ST SC OBC EWS UR
Marketing Officer
21.75
19
22.5
20
22.75

IBPS SO Marketing Officer Mains Cut Off 2022

For the year 2022, the Mains exam was conducted on January 2022 whose result was published by IBPS in February 2022. The Cut off-table category-wise is given below:

Name of the Post ST SC OBC EWS UR
Marketing Officer
12.5
12.5
12.5
16.25
16.25

IBPS SO Marketing Officer Mains Cut Off 2021

For the year 2021, the Mains exam was conducted on January 2021 whose result was published by IBPS in February 2021. The Cut off-table category-wise is given below:

Name of the Post ST SC OBC EWS UR
Marketing Officer
19.75
19.75
19.75
23
23

IBPS SO Marketing Officer Mains Cut Off 2020

For the year 2020, the Mains exam was conducted on January 2020 whose result was published by IBPS in February 2020. The Cut off-table category-wise is given below:

Name of the Post ST SC OBC EWS UR
Marketing Officer
28
28
28
31.75
31.75

IBPS SO Marketing Officer Final Cut Off 2023

The final Cut Off of Marketing Officer after the Interview by IBPS has been released on 1st of April 2023. Category wise detailed cut off has given below in the table :

Name of the Post ST SC OBC EWS UR
Marketing Officer
49.33
48.67
51
48.2
55.73

IBPS SO Marketing Officer Final Cut Off 2022

The final cut-off of the Marketing Officer after the Interview by IBPS has been released on the 1st of April 2022. Category-wise detailed cut off is given below in the table :

Name of the Post ST SC OBC EWS UR
Marketing Officer
49.8
46.67
50.27
42
54.2

IBPS SO Marketing Officer Final Cut Off 2021

The final cut-off of the Marketing Officer after the Interview by IBPS has been released on the 1st of April 2021. Category-wise detailed cut off is given below in the table :

Name of the Post ST SC OBC EWS UR
Marketing Officer
51.93
43.33
38.67
44.87
43

IBPS SO Marketing Officer Final Cut Off 2020

The final cut-off of the Marketing Officer after the Interview by IBPS has been released on the 1st of April 2020. Category-wise detailed cut off is given below in the table :

Name of the Post ST SC OBC EWS UR
Marketing Officer
63.4
60.4
71.87
59
72.13

IBPS SO Marketing Officer Vacancy 2023

The vacancy details as per notification released by IBPS officialy in their advertisement for common recruitment process CRP-SPL-x111 dated 31st July 2023 given below. The detailed vacancy has been bifurcated among various categories such as General, SC, ST, OBC Etc

Name of the Post UR OBC SC ST EWS Total
Marketing Officer
284
189
105
52
70
700

IBPS SO Marketing Officer Vacancy 2022

For the year 2022 recruitment board IBPS has released its notification for marketing officer on 31st of october 2022 through its notification as advertisement for common recruitment process CRP-SPL-x11. The category wise vacancy has given below:

 

Name of the Post UR OBC SC ST EWS Total
Marketing Officer
40
28
16
07
09
100

IBPS SO Marketing Officer Vacancy 2021

The IBPS has announced its vacnacy for Marketing Officer in 2021 on 30th of October 2021 vide its notification advertisement for common recruitment process CRP-SPL-x1. The category wise vacancy is mentioned below

Name of the Post UR OBC SC ST EWS Total
Marketing Officer
289
89
55
26
76
535

IBPS SO Marketing Officer Vacancy 2020

The detailed vacancy category wise releasd by IBPS for Marketing Officer on 30th of October 2020. Category wise vacancy details are given below

Name of the Post UR OBC SC ST EWS Total
Marketing Officer
28
15
08
03
06
60

IBPS SO Marketing Officer Books

As per the examination pattern Conducted by IBPS for Specialist Officer in Marketing, One needs to be aware of IBPS SO Marketing Books for prelims, Mains, and Interviews.

There are plenty of books available in the market for Professional Knowledge and other prelim sections.

However, LearnersJungle has listed out few of the best books as given below: 

Best Book For IBPS SO Marketing Officer Prelims 2023

The Preliminary Examination of Marketing Officer examination comprises of  three different sections mentioned below

  1. Reasoning Ability
  2. Quantitative Aptitude
  3. Comprehension Skills

Henceforth IBPS SO Marketing Book for three different sections is mentioned below

Subject Books to be preffered
Reasoning Ability
Reasoning Ability by LearnersJungle
Quantitative Aptitude
Quantitative Aptitude by LearnersJungle
Comprehension Skills
Comprehension Skills by LearnersJungle

Best Book For IBPS SO Marketing Officer Mains 2023

The Mains Examination of IBPS SO Marketing Officer consists of professional knowledge specifically from marketing sections such as Product Management, Sales, Retail Management, etc. However, comprehending the entire syllabus of professional knowledge in marketing can be broadly classified into 4 different sections mentioned below

  1. Marketing Management
  2. Rural Marketing
  3. Brand & Its Product
  4. Marketing Awareness

Henceforth the best chosen books for Mains Examination of IBPS SO Marketing Officer 2023 is given below or you can directly access the pdf format of these books by clicking on the link  IBPS SO Marketing Officer Books PDF

Subject Books to be preferred
Marketing Management
Study Material by LearnersJungle
Rural Marketing
Study Material by LearnersJungle
Brand & its Product
Study Material by LearnersJungle
Marketing Awareness
Study Material by LearnersJungle

Best Book For IBPS SO Marketing Interview 2023

The Interview section consists of 5 panelists and each panelist belongs to a particular domain such as General Banking, HR, Marketing, Product Domain, etc. Each panel will have a particular set of questions and assess your capability to be a marketing manager in banks having a maximum score of 100.

A few questions that were asked by panelist earlier (as per interviews conducted by learners through their successful students ) are given below

  1. Introduce yourself
  2. Why Banking even if you have engineering degree
  3. Your weaknesses and strength
  4. Your Hobbies and Interest

To reach with flying colors in IBPS SO Marketing Officer Preparation one needs to have authentic study material for interview preparation. Learners Jungle through the faculty member has prepared 500 sets of memory-based questions that were asked by panelists earlier. To access it click on the link IBPS SO Marketing Course.

IBPS SO Marketing Officer Study Material

IBPS SO Marketing Officer Previous Year Question Paper

The IBPS Board has changed its pattern of asking questions from basic level to advance level with the passage of several IBPS SO exam year wise. However few topics through which they asked in the examinations are

  1. Steps involved in Market Opportunity Analysis.
  2. Sequence of Customer Value Analysis
  3. Identification of SERVQUAL

To get the IBPS SO Marketing Officer Previous Year Paper click on the link IBPS SO Marketing Officer Previous Year Question Paper Pdf.

IBPS SO Marketing Officer Mains Question Paper

In the recently conducted marketing officer exam by IBPS in 2023, the recruitment board has asked few tricky questions from the following topics

  1. Identify the reason behind Customer Service Gap
  2. B2B Demographic Segmentation 
  3. Blue Ocean Strategy

To get the IBPS SO Marketing Officer Mains Previous Year Question paper PDF click  on the link IBPS SO Marketing Officer PYQ

IBPS SO Marketing Interview Questions and Answers

In the interview section at large 5 panelist will be there. Each Panelist will ask the questions as per their domains such as General Banking, Product Domain, HR Domain etc. In general what to say in marketing interview depends on the questions so asked by panelist and your own strategy of IBPS SO Marketing Officer Preparation. 

According to feedback of various Learners Jungle students who appeared for the interview , certain questions so asked are as follows (For Videos, on Interview Prepation Click Here)

  1. Why you want to join in banking sector?
  2. Why year gap in your education?
  3. What are your strength and weaknesses?
  4. What will you do after a better opportunity than us?
  5. Role of digital marketing in banks?

IBPS SO Marketing Officer Course

If you are looking for an IBPS SO Marketing Course, LearnersJungle.Com will provide you a complete package to realise your dream of being a Marketing Officer into reality. With the help of IBPS SO Marketing Officer Coaching You need not study any other book, not even previous years’ papers. We have taken care of everything. You can depend COMPLETELY on us for the confidence of 100% coverage. Through this course, we will provide you

  1. IBPS SO Marketing Officer Study Material
  2. IBPS SO Marketing Officer Mock Test
  3. IBPS SO Marketing Officer Interview Preparation

IBPS SO Marketing Officer Study Material

LearnersJungle will provide you with a complete one-stop solution for study material including preliminary and Mains examination. IBPS SO Marketing Notes will include

  1. Marketing Management
  2. Basics of HRM
  3. Fundamental Economics
  4. Trending Brand & their products
  5. Rural Marketing
  6. Set of most frequently asked interview questions

It should be noted that all the above-mentioned content will be available in PDF format and handed over through our official mail ” Contact@learnersjungle.com ” as IBPS SO Marketing Study Material PDF.

However for the sake of practice of  IBPS SO Marketing Officer Study Material Free Download PDF, kindly visit our official website you will get to know the gist of study material. 

IBPS SO Marketing Officer Mock Test

Practice is the ultimate key to your dream of being a Marketing officer at Nationalised Bank. To accomplish this LearenersJungle has launched the IBPS SO Marketing Officer Test Series for mains examination consisting of the 1000 most selected questions after scrutinising the pattern of questions since 10 years asked by IBPS.. These questions have been prepared by our experts who are well-known faculty for this examination. Few questions from IBPS SO Marketing Mains Mock Test are

.1. Identify Missing Step in Customer Value Analysis

2. Select Steps in Customer Value Analysis

3. Differential Pricing Strategy.

 

IBPS SO Marketing Officer Mains Mock Test

The IBPS SO Marketing Mock Test for the mains examination is one of the indispensable content of IBPS SO Marketing Officer Mains Course offered by LearnersJungle which guarantees you to cover almost 80-85% of questions asked by the recruiting body. 

Once you crack the mains examination our faculty expert will help you with the interview preparation through Interview Mock Test. They will administer you in the same environment as what is offered by IBPS interview. The most Commonly asked question by the panelists of IBPS in the interview are

  1. Why Banking and Marketing in Bank?
  2. What if Transfer you in a remote location?
  3.  What is priority sector for bank?

However, to get the gist of IBPS SO Marketing Officer Mains Mock Test Free you are requested to kindly visit our website LearnersJungle.com

IBPS SO Promotion Policy

Being a Marketing Officer in Scale 1 Cadre, you will be eligible for promotion in two ways 

  1. Fast Track Promotion
  2. General Promotion

IBPS SO Marketing Officer Fast Track Promotion

In order to promote merit-based promotion nationalized banks have introduced the concept of  Fast Track Promotion where after every three years of your completed service from the date of your joining, you will be eligible to sit in the departmental exam conducted by the HR department of your respective Nationalised Bank.

Once you pass the departmental exam you will be allowed to sit in the Interview conducted by your respective department. Depending on the marks obtained through combining your departmental exam and interview exam Marks,  the final cut-off has been decided by a competent authority which decides your future of further promotion.

IBPS SO Marketing Officer General Promotion

As per the [13th bipartite agreement] between the management of banks and the Union/Association of banks, being a public sector bank, one should maintain the balance between seniority-based promotion and Merit-based promotion.

To harmonize seniority-based promotion bank has introduced a General promotion technique where after every three years of your completed service from the date of your joining, you will be eligible to sit in the departmental exam and interview exam conducted by the HR department of your respective Nationalised Bank.

IBPS SO Career Growth

Once you join any of the nationalized banks after cracking the IBPS SO Marketing Officer examination, you will be designated as a Scale 1 Marketing Officer. With the passage of promotional exams as conducted by respective departments, you will be directed to the following mentioned career path 

  • Scale 2 – Manager
  • Scale 3 – Senior Manager
  • Scale 4 – Chief Manager
  • Scale 5 – Assistant General Manager
  • Scale 6 – Deputy General Manager
  • Scale 7 – General Manager
  • Scale 8 – Chief General Manager

In Nut Shell, with your hard-working and positive attitude, you can place yourself in a Management position (AGM) within 9 years of service if capable enough to crack fast-track promotion at each of the 3 years.

IBPS SO Marketing Officer Posting Locations

Depending upon the marks obtained in the final cut-off marks released by IBPS in the recruitment exam and the internal exam conducted by respective departments your posting locations will be decided.

As it’s a managerial level PAN India-based post you will posted anywhere in India depending upon the requirement of banks.  However, in the departmental exam for promotions, you will be asked to fill your preferred place of posting where at least 3 preference needs to be filled.

Roles and Responsibilities of IBPS Marketing Officer

Being a Marketing Officer you will be posted in any of the mentioned segments of banks given below:

  1. Asset Department
  2. Liability Department
  3. MSME Department

Each of the departments defined above has a separate marketing officer to meet the needs of the bank’s various segments. A few of the Marketing Officer IBPS job description includes

  1. Sourcing of Asset-based loans for banks such as Housing loans, Car loans, Education loans, etc.
  2. Sourcing of liability-based products such as health insurance, credit life insurance, mutual funds, NPS  etc 

IBPS SO Marketing Officer Job Profile : Asset

If you are a Marketing Officer in the Asset side of the Marketing Department you are primarily responsible for following duties

  1. To ensure tie-up with repudiated builders of your posting location.
  2. To assure car dealer tie-up of your region for proposals of four-wheeler and two-wheeler loans.
  3. To arrange campaigns regarding personal loans and other asset loans in private and public Ltd firms for sourcing loan proposals. 

IBPS SO Marketing Officer Work : Liability

Being posted as Marketing Officer in the liability side of the marketing department you are held responsible for the sourcing of third-party products such as insurance products, mutual fund products, etc.

Your major roles and responsibilities involved are:

  1. Liasioning with third-party agents associated with your banks to source health insurance products for branches
  2. Enhance the fee-based income for the bank such as opening of Demat account
  3. To coordinate for credit-based life insurance for housing loans

IBPS SO Job Profile

There are 6 different categories of Specialist Officer in banking sector such as Marketing Officer, Rajbhasha Adhikari, Law Officer, HR Officer, Agriculture Field Officer, IT Officer. Each of these officer have different job profile depending on their role allocation by management.

The brief explanation of these specialist officer job profile are given below: 

Marketing Officer

To act as a business development manager’s for sourcing of Asset products such as Housing Loan, Vehicle Loan, Education Loan, Personal Loan, Mortagage Loan etc. The officers so involved in such stream generally called as Asset Marketing Officers.

They are also involved in sourcing of 3rd party products for banks such as Mutual Fund, Health Insurance, Credit Life Insurance , Demat and other bank accounts opening . These officers are termed as Liability Marketing Officers.

HR Officer

They are responsible for timely recruitment of substaff, clerks and other officer as per the requirement of banks.

These officers should be accountable for timely disbursement of salary and other allowances provided by the banks.

All the HR personnel should involve in the Training & Development of staffs and officers in order to enhance and upgrade their skills.

IT Officer

Being an IT Officer they are held for proper administartion of networking and accessories availment as per requirement of banks.

They should mainatain all the relevant softwares such as CRM Edge, Mobile Applications such as Vyom App etc of banks.

Agriculture Field Officer

The AFO’S are primarily responsible for sourcing of business and other kind of loans for rural and semi urban areas.

They should source the business such as Union Awas(Housing Loan for rural areas), Union Cash (Personal loan for pensioners), PMEGP etc.  

Rajbhasha Adhikari

As per the banking regulation act, each bank has to promote Hindi in the entire region of India. These Rajbhasha Adhikari are responsible for promoting Hindi languages in all those area where hindi language is not so well often spoken alongwith regions which are hindi language driven.

Law Officer

The law officers major task is to maintain and govern the rules and regulations of banks as per directed by apex bank Reserve Bank of India along with other banking acts applicable. 

IBPS SO Prelims Exam Analysis

After verifying the vastness of the syllabus of prelims exams, it is quite imperative to know the bifurcation of marks from each sub-topic of Reasoning, Quantitative aptitude, and English. 

Henceforth, a complete analysis considering the topic wise has been prepared by LearnersJungle to make it easy for the aspirant to prepare efficiently and effectively.

The detailed analysis year wise has given below in the tabular format:

IBPS SO Prelims Exam Analysis 2023 : Reasoning

As per the prelims exam for the year 2023 held on 30th of December 2022 whose result was published on January 2023, the recruitment board has asked a total  of 50 questions from the reasoning section whose sub-topic bifurcation marks wise given below

Topics Marks Distribution
Seating Arrangement
20
Syllogism
05
Inequality
05
Blood Relations
03
Direction & Distance
03
Miscelleneous
14

IBPS SO Prelims Exam Analysis 2023: Quantitative Aptitude

Quantitative Aptitude is one of the most tricky sections for the IBPS SO examination. If an applicant prepared strategically they can secure at least 25 marks easily out of 50 marks in this section. 

To secure such marks its important to know the sub-topic-wise marks bifurcation asked in the previous years by IBPS for Marketing Officers. Henceforth the detailed analysis is given below in the tabular format: 

Topics Marks Distribution
Data Interpretation
20
Number Series
05
Simplification
05
Data Sufficiency
03
Quadratic Equation
03
Miscelleneous
14

IBPS SO Prelims Exam Analysis 2023 : English

For English Language section, the aspirant needs to emphasize more on comprehension skills rather than grammar section. 

A majority of the questions in the English section used to asked from comprehension knowledge and sentence re-arangement.

Hence, If an aspirant tackles this particular section wisely they can grasp 15-20 marks easily out of 25 questions.

Topics Marks Distribution
Reading Comprehension
10
Sentence Re-Arrangement
05
Fill in the Blanks (Preposition, Adjective, etc)
05
Error Spotting
03
Miscelleneous
02

IBPS SO Marketing Officer FAQ 2023

The online application form will be open on the 1st of August 2023 and will be closed on the 23rd of August 2023. 

The monthly gross salary inclusive of benefits such as Petrol allowance, Newspaper allowance, etc to all marketing officer scale 1 cadre is 65k Approax.

Any Indian Resident and post-graduate having a regular degree in Marketing with 60 % marks will be eligible for the post of Marketing Officer.

For detailed bifurcation of cut-off categories wise click on the link IBPS SO Marketing Officer Mains Cut Off 2023 

Still, if you have any queries for us, reach out to us through “Contact Us” (given below).

Call us at 7004568263

Email contact@learnersjungle.com

We may miss some of your calls, but always reply to email within 24 hours.

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